The Ranching for Profit School is now a streamlined 6-day format, delivering the same innovative, principle-based curriculum with greater focus and efficiency. We've optimized the schedule to maximize learning while reducing your time away from your business by a full day!

New Format:
📍Starts: Monday at 8 AM
📍Adjourns: Saturday at NOON (with a class banquet Friday evening)

By refining our approach, we ensure you get the same game-changing strategies in less time, so you can get back to your ranch faster and better prepared for today's challenges.


Our expert instructors will help you find the breakthroughs you’ve been looking for to increase profit, improve the health of the land, improve the relationships in your business and increase your satisfaction with your ranch.

Instructors

John Locke RFP Instructor

John Locke is a partner in the Locke Division of JD Hudgins located in Hungerford, TX. John is a gifted instructor and connects with participants because he has been in their shoes. John grew up raising registered Brahman cattle and still is heavily involved in the family’s business, but knew there was more to ranching than raising quality cattle. John and his family got involved in Ranching for Profit and were members of Executive Link for 6 years during which time John took on a larger leadership role in their business and has become a leader in regenerative grazing. John is passionate about the principles taught at Ranching for Profit and has experienced firsthand the transformation of the application of those principles can make in a ranching business.

Dallas Mount RFP Instructor

Dallas Mount is the owner of Ranch Management Consultants (RMC) home of the Ranching for Profit School and the Executive Link program. Dallas has led RMC since 2019 and worked with hundreds of ranchers across the US, Canada and Australia to position their business for economic profit and ecologic health. After working with University of Wyoming Extension for 18 years, Dallas started teaching the Ranching For Profit School in 2012 and quickly established himself as an elite instructor. Dallas holds a BS and MS from Colorado State University and has spent time working in cow-calf, feedlot, yearling, haying and grazing operations. Dallas, his wife Dixie, own and manage a grazing operation near Wheatland, WY. RMC is focused on creating profitable businesses, with healthy land and happy families.

Andrew Morris RFP Instructor

Andrew Morris is the Executive Link Coordinator for Ranch Management Consultants. He grew up in Ohio on a beef and crop farm. He attended Ohio State University, Ag Tech Institute, majoring in beef management. When he married his wife Abby in 1996 they began their own beef operation with registered and commercial cow/calf and a retail grass finished beef enterprise. While searching for ways to improve their business they found RMC and attended their first Ranching for Profit School in 2017. Armed with new tools and a desire to expand the business, Andrew retired from a firefighting career and moved their operation to southeast Oklahoma in 2018 and began ranching full time. With the help of Abby and their 3 children Cole, Josie, and Lane they developed a working ranch from the ground up with cow/calf, small ruminant and hunting enterprises. Andrew and Abby have been Executive Link members since 2019 and credit much of their success to the program. Andrew is passionate about the experience he has had in EL and is excited to be able to share the same opportunities with others. Andrew and Abby are taking advantage of their success and currently living near Salmon, Idaho and enjoying all that comes with life in the Rockies.

Location Information

  • MCM Elegante Suites
  • 4250 Ridgemont Drive, Abilene, TX, 79606 US
  • Google, Bing, MapQuest

The hotel and lodging costs are separate and vary from location to location.
You do not need to stay at the hotel where the school is being held but we recommend that even if participants live nearby, they stay at the venue so that they can participate in the informal after-hours discussions.

CANCELLATION POLICY: Cancellation of a registration does not affect a registrant’s financial liability. The deposit is non-refundable, but is 100% transferable toward any school held within 13 months of the school in which you originally enrolled.

*Click here to read our refund policy

Save $300 on your registration by taking advantage of our early bird pricing. Secure your spot and save! Early bird pricing ends November 16, 2025

Registrations require a deposit:
$500 per person for new students or RFP alumni rate paid in full.

  • Total school fee is $3,000 ($3,300 after 11/16/25). Deposit of $500 required to enroll. You will be billed for the balance due after registration is processed. Balance is due 2 weeks prior to start of class.

  • Total school fee is $2,500 ($2,800 after 11/16/25) for each additional person from the same business. Deposit of $500 required to enroll. You will be billed for the balance due after registration is processed. Balance is due 2 weeks prior to start of class.

  • Persons that have attended the RFP School in the past. Full amount of $1,000 ($1,300 after 11/16/25) per person is due at time of registration.

Students must be at least 18 years of age or older to attend.

$500.00

Add Ons

  • Large Grazing & or Stockflow Charts

    Large Grazing & or Stockflow Charts

    3'X5' Laminated Grazing and or Stockflow Charts - use to plan grazing and flow of livestock and record actuals. Graduates of the school find these both to be extremely useful in planning and communication.
    If you order with your school registration we will deliver the chart(s) to you at the school with zero shipping charge.

  • Healthy Lands, Happy Families, Profitable Businesses

    Healthy Lands, Happy Families, Profitable Businesses

    Dave Pratt's first book and still a favorite. According to Stan Parsons, Healthy Land, Happy Families and Profitable Businesses, is “the best book ever written about ranching.” Joel Salatin calls Dave Pratt’s collection of essays, “a delightful, wisdom-dense read.” It is a terrific introduction to Ranching For Profit principles and a great refresher for RFP graduates.
    If ordered with your school registration we will ship with your registration packet with no additional shipping charge.

    $25.00 ea.
Terms of Service:
The Services are for your private use only, with no transfer of title. You may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, sell, or make any other non-private use of any of the content obtained from the Services.

RFP instructors have the authority to expel students who interfere with the learning of others.

Cancellation Policy:
When enrolling in the school, a $500 non-refundable deposit for first time RFP participants and $1,000 tuition for repeating participants is due at time of enrolling. If you decide you wish to enroll in an RFP school different from the one you originally enrolled for, the $500 deposit or $1,000 tuition can be transferred to any RFP school within 13 months of the original school. After 13 months, or if you cancel your school attendance seven days from the start of the school, the total deposit/tuition is forfeited.

The balance of the tuition is due 2 weeks prior to the start of the school. If, during the 13-month transfer period, tuition for the school increases before you re-enroll in the school you will be billed for the difference between what you paid and the new tuition. If you don’t want to pay the higher tuition, all but the deposit will be refunded.

Retained funds can only be applied to schools hosted by Ranch Management Consultants. Schools hosted by partnering entities are not eligible for use of retained funds.

Refund Policy:
RMC offers a money-back guarantee for the Ranching For Profit School. If someone attending the school is dissatisfied with the value, they can receive a full refund, including their deposit. To receive the refund they must:
1. Make the request within 6 days after the last day of the school.
2. Have attended at least the first 5 days of the school.
3. Have expressed dissatisfaction to the instructor at the school.
4. Communicate to RMC in writing why they believe the school failed to deliver value.

Billing Information

  • Visa
  • Mastercard
  • American Express
  • Discover
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